Red Bull always finds unique ways to market their snorting good energy drink, but when you're half the can size of your competition, you've got to outsmart them. For this particular event, Red Bull is sponsoring an epic cycling and triathlon camp from the southern tip of Sweden to the most northern tip. It will be led by none-other-than UltraMan World Champion Jonas Colting and über-biker and past Wildflower winner Bjorn Andersson. It runs two weeks between May 17 - 31st and includes personal coaching and all the Red Bull you can drink. Check it out here (www.tosweden.se) or by clicking on the blog title.
1 comment:
That would be an awesome camp, although in the middle they should go farther west and have a running day on the Vasaloppet trail. We don't have the time for it this year, but we're going to keep an eye on it for 2010. We also really want to do the Norseman.
-Eric
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